Seminole Dining Snack Attack
This event was designed to engage students on the Florida State University college campus by promoting healthy snack options aligned with sustainability and efficient ingredient use. I developed a brand identity and logo package that emphasized the event’s focus on nutritious, eco-friendly choices. The goal was to have over 60% of meal plan users participate every three months.
To achieve our goal, we collaborated with student organizations to enhance the event’s brand and mission. Our team created a detailed presentation outlining how these organizations could get involved. Additionally, we planned to partner with student dorms to distribute flyers across campus and scheduled weekly social media posts tailored to our Snack Attack events, which were held quarterly.
Our inaugural event was a resounding success, attracting a significant number of both meal plan holders and non-holders to join the festivities. In subsequent events, we saw more non-meal plan holders opting into meal plans. Additionally, we secured partnerships with over six major student organizations and exceeded our initial meal plan participation target—ending with 70% meal plan holders and 20% non-holders.
